Last updated: August 17, 2026
This Privacy Policy explains how Aurelle collects, uses, stores, and shares personal information when you visit our website, create an account, contact us, or place an order.
1. Who We Are
This website is operated by [BUSINESS NAME], trading as Aurelle.
Business address: [BUSINESS ADDRESS]
Email: [CONTACT EMAIL]
Registration number: [BUSINESS REGISTRATION NUMBER]
For the purposes of applicable data protection law, [BUSINESS NAME] is responsible for the personal information described in this policy.
2. Information We Collect
Depending on how you use our website, we may collect the following information:
• Name and contact details, including your email address, telephone number, billing address, and shipping address
• Account information, including your username and encrypted password
• Order information, including products purchased, order value, delivery method, and order history
• Payment-related information provided to our payment service providers
• Messages and information submitted through our contact forms
• Marketing preferences and newsletter subscription status
• Device, browser, IP address, and website usage information
• Cookie and similar technology data
• Any other information you choose to provide to us
We do not normally receive or store your complete payment card details. Payments are processed by the payment providers available at checkout according to their own privacy policies.
3. How We Collect Information
We may collect personal information when you:
• Browse or interact with our website
• Create or update an account
• Add products to your cart
• Place, update, or cancel an order
• Contact customer service
• Submit a contact form
• Subscribe to marketing communications
• Leave a review or participate in a promotion
• Accept or manage cookie preferences
Some technical information may be collected automatically through cookies, server logs, analytics tools, and similar technologies.
4. How We Use Your Information
We may use personal information to:
• Process payments and fulfil orders
• Arrange shipping and delivery
• Send order confirmations and service messages
• Manage customer accounts
• Respond to enquiries and support requests
• Handle returns, refunds, complaints, and warranty requests
• Prevent fraud, abuse, and security incidents
• Maintain and improve our website and services
• Comply with accounting, tax, legal, and regulatory obligations
• Send marketing communications where permitted
• Measure website performance and understand how visitors use our website
Where applicable, we process personal information because it is necessary to perform a contract, comply with a legal obligation, pursue a legitimate business interest, or because you have provided consent.
5. Orders and Customer Accounts
When you place an order, we use the information provided to process payment, prepare and deliver the order, communicate with you, and provide customer service.
If you create an account, we store the information needed to provide access to order history, saved addresses, account details, and other account features.
You are responsible for keeping your account credentials confidential and for notifying us if you suspect unauthorized access.
6. Contact Forms
When you contact us through a website form, we collect the information entered into the form, such as your name, email address, and message.
We use this information to respond to your enquiry, provide assistance, and retain an appropriate record of our communication.
Please do not submit sensitive personal information through a contact form unless it is necessary for your request.
7. Marketing Communications
If you subscribe to our newsletter or other marketing communications, we may use your email address and marketing preferences to send product updates, offers, and brand news.
Where consent is required, marketing messages will only be sent after you have actively chosen to subscribe.
You may unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us at [CONTACT EMAIL].
Unsubscribing from marketing does not prevent us from sending necessary order, account, or customer service messages.
8. Cookies and Similar Technologies
Our website may use cookies and similar technologies to:
• Keep the website functioning correctly
• Remember cart contents and preferences
• Support account and checkout features
• Improve security
• Measure traffic and website performance
• Provide analytics or marketing features where permitted
Some cookies are necessary for the website to function. Other cookies may require your consent, depending on your location and the technology used.
More information is available in our Cookie Policy.
9. How We Share Information
We may share personal information with trusted service providers where necessary to operate our business, including:
• Payment processors
• Hosting and website service providers
• Shipping and delivery companies
• Email and customer communication providers
• Analytics and security providers
• Accountants, insurers, legal advisers, and professional consultants
• Government, tax, regulatory, or law-enforcement authorities where required
Service providers may only use personal information for the services they provide to us and must handle it according to their contractual and legal obligations.
We do not sell personal information for money.
10. International Data Transfers
Some service providers may process or store information in a country different from your own.
Where required, we use appropriate safeguards for international data transfers, such as approved contractual protections or other legally recognized transfer mechanisms.
11. How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including customer service, order fulfilment, accounting, tax, fraud prevention, dispute resolution, and legal compliance.
Indicative retention periods may include:
• Order and transaction records: [RETENTION PERIOD]
• Customer account information: while the account remains active or until deletion is requested, subject to legal requirements
• Contact form messages: [RETENTION PERIOD]
• Marketing subscription records: until consent is withdrawn or the information is no longer required
• Cookie and analytics information: according to the duration described in our Cookie Policy or consent tool
Information may be retained for a longer period where required by law or necessary to establish, exercise, or defend legal claims.
12. Your Privacy Rights
Depending on your location, you may have the right to:
• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of certain information
• Request restriction of processing
• Object to certain processing
• Request a portable copy of information you provided
• Withdraw consent at any time
• Submit a complaint to an appropriate data protection authority
These rights may be subject to legal exceptions. We may need to verify your identity before completing a request.
To submit a privacy request, contact us at [CONTACT EMAIL].
13. Data Security
We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, misuse, alteration, loss, or disclosure.
However, no online service or transmission method can be guaranteed to be completely secure. You are responsible for using a secure password and protecting access to your account.
14. Children’s Privacy
Our website and products are not intentionally directed at children under the minimum age required to provide personal information in their location.
We do not knowingly collect personal information from children without appropriate authorization. If you believe a child has provided information to us, contact us so that we can review and, where appropriate, delete it.
15. Third-Party Links
Our website may contain links to websites or services operated by third parties.
We are not responsible for their content, security, or privacy practices. Please review the privacy policy of any third-party service before providing personal information.
16. Changes to This Policy
We may update this Privacy Policy to reflect changes to our website, business practices, services, or legal obligations.
The updated policy will be published on this page with a revised “Last updated” date.
17. Contact Us
For questions, concerns, or requests relating to this Privacy Policy or your personal information, contact:
Aurelle
[BUSINESS NAME]
[BUSINESS ADDRESS]
[CONTACT EMAIL]
[PHONE NUMBER]
Where applicable, you may also have the right to contact the data protection authority responsible for your location.